Innovate Moreton Bay Founders Month - April 2024

Innovate Moreton Bay Founders Month

Turning bright ideas into thriving startups in just four sessions

Innovate Moreton Bay Founders Month was a series of four interactive workshops designed for founders and startup enthusiasts seeking to turn their bright ideas into reality.

Our hands-on Innovate Moreton Bay Founders Month program guided 20+ participants on the journey from taking their seedling startup idea and systematically transforming it into a viable business opportunity.

Over four interactive workshops, participants learned practical frameworks like lean canvas and value proposition canvas to evaluate, prototype, and pitch their innovative concepts. They gained invaluable insights from a team of startup experts to build their minimum viable product, learn how to attract customers and investors, and assemble a dream team.

Delivered by the team at Innovation Architects, the Founders Month facilitators brought a wealth of experience across startups, corporate innovation, accelerator programs, venture capital and government. The workshop series provided participants with valuable insights and practical tools, and most importantly in a hands-on manner.

Our Founders Month participants walked away with a clear roadmap to launch their startups, whether they were beginners with an inspired concept or experienced founders seeking to enhance and evaluate an early-stage idea.

Session 1 - Assessing Your Bright Idea: From Concept to Opportunity

In our first Founders Month workshop, participants mastered techniques to systematically test assumptions, refine their hypotheses, and transform an inspired concept into a compelling value proposition. This session was specifically designed to equip aspiring entrepreneurs with the practical frameworks and methodologies needed to evaluate, validate, and transform seedling startup ideas into viable business opportunities.

Key takeaways included:

💡 Lean canvas methodology

💡 Identifying target customers

💡 Honing the value proposition

Session 2 - Bring Your Startup Idea to Life

Rapidly build, measure and learn using hands-on frameworks to iterate your MVP and explore product-market fit. Building on Session 1, this session focused on helping participants to design, test and launch their minimum viable product (MVP). In addition, participants learned about designing a business model using the Business Model Canvas (BMC), and workshopped their product roadmap and go-to-market strategy.

Key takeaways included:

💡 Lean and agile philosophies

💡 Prototyping techniques

💡 Designing your business using BMC

Session 3 - Pitch Perfect: Securing Customers and Investors

Our third workshop focused on teaching our Founders Month cohort how to craft a compelling startup narrative and tailor their pitches in order to close deals, acquire customers, and boost funding through strategic storytelling. Through hands-on coaching and practice led by speaker extraordinaire Jacqueline Nagle, participants learnt to deliver bold pitches highlighting your startup’s vision, traction, and value.

Key takeaways included:

💡 Pitching techniques

💡 Sales, marketing and customer growth

💡 How to approach investors and funding strategies

Session 4 - Assembling a World-Class Startup Team

You have an innovative product and a vision – now you need the talent to match your ambition!

Our final Founders Month workshop focused on helping participants to understand the chemistry behind high-performing early-stage teams. Special guest Annie Luu, Global VP of Marlee (Fingerprint 4 Success), walked participants through self-assessment of their personalities, work drivers and skills, offering a strategic toolkit to serve as a foundation for their future hiring needs.

Armed with their new skills and knowledge, this final session concluded with participants delivering their own stellar pitches to their cohort, and an esteemed panel of guest judges, after which they were provided with invaluable feedback and ideas for next steps.

Key takeaways include:

💡 Ingredients of high-performing teams

💡 Entrepreneur focus and productivity

💡 Clarity on next steps

Event Information

Innovate Moreton Bay Founders Month took place from 9 April – 30 April 2024 at Caboolture Hub.

Meet the delivery team:

  • Mark Gustowski, Managing Director, Innovation Architects
  • Philippe Ceulen, Director - Programs, Innovation Architects
  • Jacqueline Nagle, Founder, Any Given Tuesday

Philippe Ceulen

DIRECTOR - PROGRAMS (Innovation Architects)

Experienced founder and start-up community leader who works intimately with communities across Belgium, Southeast Asia, and Australia. He is passionate about building ecosystems and exploring emerging technologies with early-stage founders. Phil is a partner at the early-stage venture capital firm, Mandalay Venture Partners.

Mark Gustowski

MANAGING DIRECTOR (Innovation Architects)

C-suite executive experienced in building and supporting growth companies across Australia, the US, Asia, and Europe. Mark has designed, built, and managed accelerator, incubator, and investment programs - including pre-seed, seed, and syndicated Series-A funds - nationally and internationally. Mark is a partner at the early-stage venture capital firm, Mandalay Venture Partners.

Jacqueline Nagle


A Fifth Generation Entrepreneur with a fiercely strategic brain, Jacqueline Nagle’s diverse career criss-crosses professional services, mining services, civil construction, manufacturing, and industrial relations. With experience from the trenches of start-up to the C-Suite, Jacqueline works as Shadow CEO, Advisor and Educator to Founding Owners and their teams in the Start-Up, Innovation and Consulting Services Sectors who are in pursuit of next level growth – and achieves this through the implementation of proven speaking driven strategies.

About Innovation Architects:

Innovation Architects (IA) is a venture builder and advisory firm with deep expertise in the design, delivery and management of world-class innovation and entrepreneurship initiatives. These include incubators, accelerators, hubs, coworking spaces, corporate, open innovation services and finally investment.

Stay connected!

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Innovate Moreton Bay Founders Month was part of a suite of innovation programs being delivered via Innovate Moreton Bay as part of City of Moreton Bay's commitment to the Regional Economic Development Strategy (REDS), which includes the objective of becoming a top ten regional innovation hub. This event, and others like it, would simply not be possible without City of Moreton Bay.

For more information about Council’s innovation programs, see:

Photo Gallery

Below are a handful of snapshots from the inaugural Innovate Moreton Bay Founders Month.