2022 Creative Industries Demo Day

What happens when you join forces with creative industry powerhouses and creative business owners on a mission to make the world a better place?

The result was an awe-inspiring afternoon of thoughtful pitches, life-changing feedback, and genuine collaboration and connections.

On Wednesday 4 May, at Caboolture Hub, the region’s epicentre for creative businesses, Moreton Bay Regional Council and Innovate Moreton Bay hosted the inaugural Creative Industries Demo Day, setting the bar high for future events

With an aim to unearth Moreton Bay businesses working in the creative industries sector, looking to grow, and access new markets and customers, the event featured six business owners, from a total pool of 17 applicants, pitching in front of a room of industry-leading judges and invited guests.

Here's a recap of the day...

And the winner is... The Cultural Crusader

After much deliberation by the judges, Pia Robinson from The Culture Crusader and her project Martin and Friends: Enabling through Augmented Reality, was announced the overall winner of the day.

Martin and Friends is the evolution of many months of ideation and aspires to be an inclusive tourism exhibition and engagement program, aiming to transform 2D artwork into engaging AR that can be accessed anywhere, enabling a national reach and an inclusive cultural experience for young people on the spectrum or with sensory processing sensitivities.

To support the success of the project, the judges awarded her a 1:1 mentoring session with a matched Queensland AI Hub expert in residence along with a 12-month QLD AI Hub membership.

Find out how you can support Martin and Friends

The Pitches

To our participants, congratulations! I think we speak for everyone in the room when we say that you blew us away with your thought-provoking business ideas and your pitches were all outstanding. We look forward to watching as you continue to achieve big things in the future.

Meet our 2022 participants:

Greg Dodge from Walk in 3 Worlds

Fiona & Michael Holmstrom from STEM Punks TV

Jeff Hughes from This Story Australia

Pearly Tasker from Pearly Sprinkles

Julia Lewis from Lewis Media

We look forward to watching your successful ventures into the future.

The Judges

To our esteemed panel of powerhouse judges, we’re very humbled and appreciative to each of you for donating your time and helping open doors, sharing industry insights, and encouraging participants to think outside the box.

The wealth of talent, experience and networks from the judges and invited guests in the room was incredibly powerful.

Let's get to know our 2022 Judges a little better...

Ben Johnston, Group CEO of Josephmark

Career Highlights:

Invested in or started over 30 companies in his venture portfolio

Works across three continents

65 staff in Australia in the parent company alone

Three major exits with global tech giants including Twitter and Microsoft

Working with high profile people like Scarlett Johansen, Pharrell, and Val Kilmer

Group CEO of Josephmark, a venture studio that works with entrepreneurs and enterprises to define and redefine brands, products, and entirely new businesses.

“Creativity is the key to high performance”

Amanda Jakes, General Manager and Executive Director of Woodfordia

Career Highlights

34 years with Woodfordia (producers of iconic Woodford Folk Festival and Festival of Small Halls)

It is the largest gallery of artists of its kind in Australia with 130,000+ attendance at events each year

With over 7000 team members delivering a series of activations (including volunteers)

Mark Gustowski, Managing Director of Innovation Architects

Career Highlights:

Former CEO of Creative Enterprises Australia, where they made over 30 investments in creative businesses during that time

Partner in a venture capital firm with $60m in capital, making 6-10 deals per annum

Managing Director of Innovation Architects, designing and delivering accelerator, incubator, and investment programs (including pre-seed, seed, and syndicated Series-A funds)

Diya Eid, Development Producer at Orange Entertainment Co

Career Highlights

Former head of content at Screen Qld, where she and the team supported over 100 new talent development opportunities

Orange Entertainment and their sister company The Post Lounge working on a range of television and film projects including ABC comedy series, Channel 9 documentary series, and a Baz Luhrum movie

Current Associate Producer of Nine Network's documentary series, Missing Persons Investigations

The Prizes

The judges had the difficult job of matching participants with relevant prizes that would help them succeed in their ventures. A big thank you to the following businesses and organisations for donating incredible prizes.

1:1 mentoring session with a matched Queensland AI Hub expert in residence along with a 12-month QLD AI Hub membership

Awarded to: The Culture Crusader

Personal 1:1 mentoring session with Queensland’s Chief Entrepreneur Wayne Gerard

Awarded to: Pearly Sprinkles

Online Audit & Ignite Marketing Strategy by Matchsticks Digital

Awarded to: The Story Australia

Advertising package with moretondaily.com.au

Awarded to STEM Punks TV

Demo Day Prep Workshop

Before stepping on stage to pitch to an audience and judges, the finalists participated in a pre-event workshop hosted by world-class trainer and workshop facilitator Jacqueline Nagle of Any Given Tuesday.

This half-day workshop helped finalists fine-tune their skills and unlock the elements of influence to provide them with pitching, story-telling, speaking, positioning, business model analysis, and strategy skills.

The six creative businesses who took to the stage absolutely blew the audience away with their passion, and thought-provoking business ideas, and the caliber of their presentations were outstanding.

Many of the businesses accredited their refined pitches to the support and advice offered by Jacqueline in the Demo Day Prep Workshop.

The Creative Industries Demo Day is part of a suite of innovative programs being delivered via Innovate Moreton Bay, as part of the Council’s commitment to the Regional Economic Development Strategy (REDS) which includes the objective of becoming a top ten regional innovation hub.

For more information about Council’s innovation programs, see www.moretonbay.qld.gov.au/innvoation